Valentine’s Day in Abuja: Love vs. The Economy

With Valentine’s Day around the corner, Abuja is buzzing with preparations, but this year, lovebirds are feeling the weight of the economy on their wallets.

Restaurants, florists, and event planners are rolling out special packages, yet many couples are adjusting their expectations.

“Last year, I booked a getaway at a fancy hotel. This year, we’re keeping it simple—homemade dinner and a movie night,” says Kingsley, a young professional in Mabushi.

The high cost of living has reshaped how people approach the celebration. Gift vendors at Wuse Market report slower sales.

“People still want to buy gifts, but they are bargaining more than usual. Perfumes and chocolates are moving, but luxury items are not,” explains Amina, a gift shop owner.

Even restaurants are feeling the pinch. A manager at a popular Jabi lounge noted, “We have Valentine’s specials, but pre-bookings are lower than last year. People are watching their spending.”

However, not all love stories are struggling. Some see this as an opportunity to redefine romance. “It’s not about how much you spend but the effort you put in,” says Anita, a newlywed in Gwarinpa.

“My husband and I plan to write each other letters instead of buying gifts. It’s more meaningful.”

Despite economic concerns, Abuja residents are proving that love will always find a way—even if it means swapping expensive dates for more heartfelt gestures.