YouTube vs. Cinema: Lilian Afegbai Challenges Nollywood’s Growing Divide

Nollywood actress Lilian Afegbai has expressed concern over the growing segregation in the Nigerian film industry, particularly between YouTube movies and cinema releases.

The actress, in a recent statement, criticized the industry for branding actors and producers into categories such as “YouTube actors” and “cinema actors.”

According to her, this divide limits creativity and stifles opportunities for many in the industry.

“YouTube gave people the chance to tell their stories and make money,” she said.

“But it’s you viewers who cause the commotion.”

” If you don’t see certain people on the poster, you won’t watch the film.”

“How many movies can your fave star in at the same time?”

This debate highlights the clash between YouTube, a platform for creative freedom and affordable storytelling, and cinema, the hub for premium, big-budget productions that deliver a communal movie experience.

YouTube has given rise to many successful filmmakers and actors, with channels like Uduak Isong TV and Ruth Kadiri attracting large audiences.

The platform is known for its accessibility, diverse stories, and ability to nurture emerging talent.

On the other hand, cinema films like Omo Ghetto: The Saga and The Wedding Party have redefined the industry with blockbuster budgets, cultural significance, and memorable communal experiences.

The divide, however, stems from stereotypes.

While YouTube movies are often labeled as “low-budget,” cinema films are considered “premium content.”

Afegbai believes Nollywood is big enough to accommodate both platforms and urged audiences to change their mindset.

“The industry is big enough for everyone,” she added, emphasizing that both YouTube and cinema films contribute to the industry’s growth.

YouTube offers a space for grassroots talent and fresh ideas, while cinema showcases the industry’s potential to the world.

Instead of fueling the divide, many believe the platforms should work hand in hand.

For Nollywood, the ultimate goal remains the same: to tell African stories that captivate audiences.

Whether through a YouTube short or a cinema blockbuster, both platforms are essential to the industry’s success.